SYED MUZAMMIL
Helping organisations scale customer acquisition through paid media, SEO, conversion optimisation and marketing automation across the GCC and North America.
Head of Performance Marketing
DICE • GCC & Global Remote
- Leading paid media acquisition strategy across Google Ads, Meta Ads, TikTok & Native channels.
- Architected multi-channel acquisition pipelines contributing to 8-figure gross commercial revenue across North America and GCC markets.
- Directed cross-functional media buyers and web developers on server-side CAPI tracking, First-Party data pipelines, and GA4 attribution modeling.
Lead SEO & Acquisition Specialist
BluePhoenix
- Formulated enterprise SEO strategies, semantic keyword clustering, and technical Core Web Vitals audits.
- Generated over 3.2M organic impressions across high-intent commercial keywords.
- Collaborated with design and copy teams to deploy automated lead funnels in ClickFunnels, GHL, and email workflows.
Senior Digital Marketing Specialist
Astrya Global
- Managed B2B/B2C media acquisition and landing page CRO across North American verticals, lowering blended CPA by 35%.
- Led affiliate onboarding and publisher compliance governance across ClickBank, ShareASale, and CJ networks.
- Partnered with sales and account managers to ensure high-intent lead routing and pipeline velocity.
Global Affiliate Revenue Engine
North America & GCC / 200+ Partners
- Recruited, vetted, and managed 200+ high-producing affiliate publishers in healthcare and SaaS.
- Implemented real-time postback tracking via Voluum and RedTrack, eliminating revenue leaks across publisher networks.
U.S. Wellness Client 420% Surge
Paid Media & ClickFunnels
- Led paid media buying and checkout CRO alongside client's in-house fulfillment and brand creative teams.
- Re-engineered checkout upsell flows on ClickFunnels, boosting average order value (AOV) by 31%.
Enterprise GHL Pipeline Engine
CRM, Nurturing & Lead Scoring
- Engineered 28 multi-step GoHighLevel automation workflows connecting paid ad leads directly to sales teams.
- Automated SMS/email retention sequences resulting in a 22% reduction in lead churn.
Programmatic SEO & Core Web Vitals Scale
High-Traffic Niches • Semrush & Screaming Frog
- Orchestrated semantic keyword architecture and programmatic content hubs across 850+ indexing URLs.
- Optimized LCP and CLS metrics to 98+ Google PageSpeed scores, capturing top-3 rankings for high-intent search queries.
Meta Ads • Shopify DTC
5.22x ROAS
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Scaling UK E-Bike Brand to 5.22x ROAS (£62.8K Channel Revenue)
Overcoming intense UK e-mobility market saturation for an emerging DTC player struggling with high customer acquisition costs and low cold-traffic conversion efficiency.
Performance Marketing Lead: Owned paid social strategy, audience modeling, and Shopify checkout CRO; collaborated with the client's videographer for raw lifestyle footage and web developers for checkout scripts.
Engineered high-intent lookalike clusters and dynamic catalog retargeting for high-ticket purchases (£204 average cost per buyer). Deployed video-first creative testing paired with frictionless Shopify checkout conversion optimization.
£12,040.12 Total Ad Spend across multi-month scaling sprints targeting affluent UK metropolitan zones.
£62,896.32 Paid Ads Revenue (5.22x ROAS); peak ad set achieved 7.80x ROAS with 742 add-to-cart actions at £16 CPA.
B2B High-Ticket • Instant Forms
374 Leads @ $21.11
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High-Ticket B2B Lead Gen with $10K/mo Qualifying Gate
Sales team inundated with unqualified, low-budget seller inquiries for an enterprise Amazon advertising optimization firm requiring high-tier monthly retainer clients.
Growth & Media Buying Lead: Directly engineered Meta Instant Form gating logic, audience targeting, and automated GHL CRM lead routing; collaborated with sales leadership to align lead qualification standards.
Integrated strict gating logic into Facebook Instant Forms ("Our PPC methods work best for brands spending $10k+ monthly on ad spend. Do you spend $10k+/mo? [YES/NO]"). Combined with high-value Amazon SOP lead magnets and automated nurturing workflows.
$7,896.25 Total Ad Budget deployed over a 7-month continuous pipeline targeting verified 7-figure Amazon brands.
374 High-Value Enterprise Leads at $21.11 CPL, closing multiple high-retainer agency management contracts with zero unqualified waste.
Enterprise SEO • UK Market
2.1M+ Impressions
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Cimalp UK: 2.1M+ Organic Impressions & Search Dominance
Near-zero organic search visibility in the UK market competing head-to-head against entrenched technical outdoor brands for high-intent technical apparel search volume.
Lead Technical SEO Strategist: Conducted comprehensive technical audits, semantic architecture, and multi-regional keyword roadmaps; partnered with client web developers for server-level fixes and copywriters for content hubs.
Implemented schema markup, URL restructuring, semantic entity optimization, and Semrush organic keyword clustering, dominating commercial queries like performance 3f jacket and storm 2 pro h across UK, US, and Ireland.
2+ Years Organic Lifecycle, zero media spend, targeting multi-regional English queries across UK, US, and Ireland.
2.1M+ Organic Google Impressions, 12,200+ organic clicks, and durable Top 1–3 rankings for high-intent outdoor gear queries.
Google Ads • Search & PMax
$1.5M Rev • 6.13x ROAS
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Google Ads Scaling: $1.5M Channel Revenue & 6.13x ROAS
Escalating cost-per-click bids and declining conversion efficiency across hyper-competitive Google Search and Shopping auctions in consumer health, beauty, and pet niches.
Senior PPC & Media Buying Strategist: Directly restructured search, shopping, and Performance Max campaign structures, negative sculpting, and bidding rules; collaborated with eCommerce directors to align inventory and margins.
Implemented Single Theme Ad Groups (STAG), tROAS bidding algorithms, negative keyword sculpting, and high-converting product feed optimizations across Google Merchant Center.
$161,000+ Paid Media Budget managed across Health & Beauty; $1,360 targeted ad spend for competitive US pet bedding.
$1.50M Channel Revenue Attributed to Google Ads; 6.13x sustained ROAS ($8.35k revenue on $1.36k spend); 223,000+ clicks and 10,000+ orders for UK retail.
Executive Personal Brand
666K+ Impressions
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Executive Personal Brand Authority: 666K+ Organic Reach
Low executive visibility and lack of organic inbound authority in the competitive Amazon aggregator and enterprise retail media advertising ecosystem.
Executive Content Strategist & LinkedIn Growth Manager: Directed full thought-leadership editorial roadmap, carousel graphic design, and positioning; worked directly with the CMO to translate proprietary methods into viral frameworks.
Structured a 9-month programmatic LinkedIn content system dissecting Amazon DSP algorithms, retail media data, and high-converting agency frameworks, turning the profile into an automated inbound lead engine.
9-Month Organic Content Roadmap (zero ad spend) targeting enterprise SaaS buyers, aggregators, and brand owners.
666,379 Impressions & 211,794 Professionals Reached; scaled audience from 900 to 5,700+ targeted enterprise followers (+533%).
Meta Ads • CBO & CAPI
4.5x – 8.2x ROAS
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Meta Ads Manager Portfolios: 4.5x – 8.2x ROAS Scaling
Severe post-iOS14 attribution signal loss, high creative fatigue, and climbing customer acquisition costs across competitive direct-to-consumer eCommerce brands.
Performance Marketing Director: Spearheaded multi-account media buying, server-side tracking architecture, and dynamic creative testing sprints; directed media buyers and collaborated with client creative teams.
Implemented server-side Meta Conversions API (CAPI) with 100% First-Party event matching, Advantage+ Shopping campaign structures, and automated rules to ruthlessly terminate underperforming variants.
$60,000+ Monthly Blended Budgets managed across North America and GCC multi-brand portfolios.
4.5x to 8.2x Sustained ROAS, blended CPA reduced by 38%, and complete deterministic conversion tracking restored across managed accounts.
Local SEO • Google Maps 3-Pack
#1-3 Map Pack Rank
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Qatar & GCC Local SEO: Dominating Google Maps 3-Pack
Zero map visibility for established commercial service providers in Doha, completely missing out on high-intent localized Arabic and English queries.
Local SEO & GEO/AEO Growth Specialist: Directed Google Business Profile optimization, local citation building, and bilingual landing page strategy; collaborated with the client's Arabic localization team for bilingual metadata.
Conducted GBP audits, structured geotagged LocalBusiness schema markup, deployed automated review generation velocity systems, and published bilingual localized landing pages.
12-Month Local Search Optimization targeting Doha, Al Rayyan, and broader GCC commercial search queries.
Ranked #1–#3 in Google Maps 3-Pack across primary service keywords; generated a +185% surge in phone calls & direct inquiries.
Full-Funnel CRO • BFCM
Miro Flow Funnel
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BFCM Full-Funnel Lead Flow & Software Strategy Call System
High-stakes Q4 promotional window demanding aggressive booking volume of enterprise software strategy demos without ad spend waste or low-tier inquiries.
Funnel Architect & Growth Strategist: Designed the entire full-funnel customer journey from ad hook to qualified calendar booking; collaborated with the software sales leadership on demo qualification criteria.
Architected customer journey on Miro: Awareness → Consideration → Thank You Page conversion. Deployed Buy-1-Get-1 promotional ad angles with embedded Calendly qualification filters routing high-value prospects to closing calls.
Q4 Seasonal Scaling Sprint across North America, UK, and UAE targeting 7-figure Amazon brand operators.
Built High-Converting Software Demo Engine; drove calendar capacity to 100% and captured high-value enterprise subscribers for post-holiday retention.
Paid Media Buying & Performance Advertising
Strategic campaign engineering across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, YouTube, and Native ad networks. Data-driven bid algorithms and CBO scaling.
Organic Search, Technical SEO & GEO / AEO
Semantic keyword clustering, schema architecture, Core Web Vitals optimization, and generative engine optimization (GEO/AEO) for enduring high-intent organic market share.
Conversion Rate Optimization (CRO) & Sales Funnels
A/B multivariate split testing, behavioral heatmap diagnostics, frictionless checkout flow redesigns, and high-converting ClickFunnels and GoHighLevel landing page development.
Affiliate Ecosystem Architecture & Scale
End-to-end recruitment, commission modeling, compliance governance, and management of 200+ global affiliate publishers delivering $10M+ in verifiable gross sales.
Marketing Automation & CRM Lifecycle
Enterprise GoHighLevel, HubSpot, ActiveCampaign, and Zapier/Make automations. Lead scoring algorithms, automated onboarding, and lifecycle retention workflows.
Web Analytics, Server-Side Tracking & Attribution
Google Analytics 4 (GA4), GTM Server-Side tagging, Meta Conversions API (CAPI), Voluum, RedTrack, and custom Looker Studio executive reporting dashboards.
Cross-Border Market Expertise
Deep experience orchestrating customer acquisition across diverse regulatory and economic landscapes, specializing in:
The Performance Philosophy
Marketing without computer science engineering is guesswork. We combine rigorous algorithmic targeting, custom tracking pipelines, and high-converting creative psychology to improve acquisition efficiency and build a clearer path to profitable growth.
Deep competitor reconnaissance, unit economics audit, and geo-targeted audience segmentation across GCC and North American markets.
Omnichannel media allocation, sales funnel wireframing, and resilient server-side tracking architecture.
Rapid deployment of high-converting ad hooks, landing page variants, and technical SEO schema foundations.
Real-time attribution via GA4 & Voluum, multivariate CRO split testing, and CPA reduction protocols.
Affiliate publisher recruitment, automated GHL retention sequences, and international regional expansion.
Bridging Computer Science Engineering With Multi-Million Dollar Customer Acquisition
Hi, I’m Syed Muzammil Javed, a Performance Marketing, SEO, and Growth Leader holding a Bachelor of Science in Computer Science (BSCS) from the University of Punjab. Over the past 7+ years, I have architected and managed paid media, search acquisition, and marketing automation pipelines contributing to over $10M+ in gross client sales across North America, the GCC, and Pakistan.
My engineering background gives me a distinct technical advantage: I don't treat digital marketing as mere intuition. From custom server-side Conversions API (CAPI) setups, programmatic SEO pipelines, to automated CRM workflows in GoHighLevel and HubSpot, every strategy is backed by data, unit economics, and scalable software architecture.
Paid Media & Advertising
SEO & Search Intelligence
Tracking, Analytics & Attribution
CRM, Funnels & Automation
Technical Foundations & Engineering
10 Verified Global Industry Certifications
Formally credentialed across search engines, social platforms, analytics engines, and enterprise martech suites. Click any credential to view official issuer validation.
Guest Speaker — Web Summit Qatar ↗
- Invited speaker sharing strategic insights into digital transformation and cross-border DTC brand scaling.
- Addressed next-generation first-party tracking in a cookieless privacy landscape.
Guest of Honour — Future Leaders Awards ↗
- Distinguished recognition for tech impact, media-buying excellence, and youth mentorship.
- Nominee for Digital Strategist of the Year.
Connected Pakistan Conference Award ↗
- Awarded for outstanding entrepreneurial contribution to the digital and performance advertising ecosystem.
- Featured panelist on programmatic SEO and AI in marketing.